Higher education as competitive enterprise : when markets matter /

Bibliographic Details
Main Author:	Zemsky, Robert, 1940-
Other Authors:	Shaman, Susan, Shapiro, Daniel B., 1948-
Format:	Book
Language:	English
Published:	San Francisco : Josey-Bass Publishers, [2001]
Series:	New directions for institutional research. no. 111.
Subjects:	College students > Recruiting > United States. Education, Higher > United States > Marketing. College students as consumers > United States. Universities and colleges > Public relations > United States. Education, Higher > Economic aspects > United States. College publicity > United States. Universities and colleges > United States > Administration > Finance. Marketing > United States > Planning.

Description
Item Description:	"Fall 2001" -- Title page.
Physical Description:	108 pages : illustrations ; 23 cm.
Bibliography:	Includes bibliographical references (pages 103-104) and index.
ISBN:	078795795X
ISSN:	0271-0579 ;