Introduction to advertising media : research, planning, and buying /

Bibliographic Details
Main Author: Surmanek, Jim
Corporate Author: NetLibrary, Inc
Format: eBook
Language:English
Published: Lincolnwood, Ill., USA : NTC Business Books, [1993]
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Item Description:Includes index.
Electronic resource.
Physical Description:xvii, 357 pages : illustrations ; 24 cm.
ISBN:058516813X (electronic bk.) :