Successful advertising research methods /

Bibliographic Details
Main Author: Haskins, Jack B., 1922-
Corporate Author: NetLibrary, Inc
Other Authors: Kendrick, Alice
Format: eBook
Language:English
Published: Lincolnwood, Ill., U.S.A. : NTC Business Books, [1993]
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:453 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0585139962 (electronic bk.) :