APA (7th ed.) Citation

Haskins, J. B., & Kendrick, A. (1993). Successful advertising research methods. NTC Business Books.

Chicago Style (17th ed.) Citation

Haskins, Jack B., and Alice Kendrick. Successful Advertising Research Methods. Lincolnwood, Ill., U.S.A.: NTC Business Books, 1993.

MLA (9th ed.) Citation

Haskins, Jack B., and Alice Kendrick. Successful Advertising Research Methods. NTC Business Books, 1993.