The myth of excellence : why great companies never try to be the best at everything /

Bibliographic Details
Main Author:	Crawford, Frederick A.
Other Authors:	Mathews, Ryan
Format:	Book
Language:	English
Published:	New York : Crown Business, [2001]
Edition:	1st ed.
Subjects:	Marketing research > Case studies. Consumer behavior > Case studies. Shopping > Case studies.

Description
Physical Description:	xviii, 251 pages : illustrations ; 25 cm.
Bibliography:	Includes bibliographical references (pages 239-241) and index.
ISBN:	0609608207