Brand medicine : the role of branding in the pharmaceutical industry /

Bibliographic Details
Other Authors:	Blackett, Tom, Robins, Rebecca
Format:	Book
Language:	English
Published:	Basingstoke : Palgrave, 2001.
Subjects:	Pharmaceutical industry. Brand name products. Drug Industry. Advertising as Topic. Consumer Behavior. Drug Labeling. Drug Packaging.

Description
Physical Description:	xxvi, 308 pages, 8 unnumbered pages of plates : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0333930983