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Successful direct marketing methods /

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Bibliographic Details
Main Author: Stone, Bob, 1918-2007
Other Authors: Jacobs, Ron, 1948-
Format: Book
Language:English
Published: Chicago, Ill. : McGraw-Hill, [2001]
Edition:7th ed.
Subjects:
Direct marketing.
Description
Item Description:Includes index.
Physical Description:xxviii, 579 pages : illustrations ; 25 cm.
ISBN:0658001450