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The customer delight principle : exceeding customers' expectations for bottom-line success /

Bibliographic Details
Main Author: Keiningham, Timothy L.
Other Authors: Vavra, Terry G.
Format: Book
Language:English
Published: Chicago : McGraw-Hill, [2001]
Subjects:
Consumer satisfaction.
Success in business.
Description
Item Description:"American Marketing Association."
Physical Description:xiv, 192 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and (pages 179-186) and index.
ISBN:0658010042