The CRM handbook : a business guide to customer relationship management /

Bibliographic Details
Main Author:	Dyché, Jill
Format:	Book
Language:	English
Published:	Boston : Addison-Wesley, [2002]
Series:	Addison-Wesley information technology series.
Subjects:	Customer relations > Management.

Description
Physical Description:	xxiv, 307 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references (pages 281-283) and index.
ISBN:	0201730626