APA (7th ed.) Citation

Dyché, J. (2002). The CRM handbook: A business guide to customer relationship management. Addison-Wesley.

Chicago Style (17th ed.) Citation

Dyché, Jill. The CRM Handbook: A Business Guide to Customer Relationship Management. Boston: Addison-Wesley, 2002.

MLA (9th ed.) Citation

Dyché, Jill. The CRM Handbook: A Business Guide to Customer Relationship Management. Addison-Wesley, 2002.