From bricks to clicks : 5 steps to creating a durable online brand /

Bibliographic Details
Main Author:	Timacheff, Serge
Other Authors:	Rand, Douglas E.
Format:	Book
Language:	English
Published:	New York : McGraw-Hill, [2001]
Subjects:	Brand name products. Advertising.

Description
Physical Description:	xvi, 303 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0071371893 (alk. paper)