Strategic database marketing : the masterplan for starting and managing a profitable, customer-based marketing program /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
[2000]
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| Edition: | 2nd ed. |
| Subjects: |
| Physical Description: | viii, 439 pages : illustrations ; 24 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0071351825 (acid-free paper) |