Cover Image

Adventures in misplaced marketing /

Bibliographic Details
Main Author: Rotfeld, Herbert Jack, 1950-
Format: Book
Language:English
Published: Westport, Conn. : Quorum Books, 2001.
Subjects:
Marketing.
Consumer behavior.
Description
Physical Description:xii, 233 pages ; 25 cm.
Bibliography:Includes bibliographical references and index.
ISBN:1567203523 (alk. paper)