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Dictionary of marketing terms /

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Bibliographic Details
Corporate Authors: NetLibrary, Inc, American Marketing Association
Other Authors: Bennett, Peter D.
Format: eBook
Language:English
Published: Lincolnwood, Ill., USA : NTC Business Books, [1995]
Edition:2nd ed.
Subjects:
Marketing > Dictionaries.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:At head of title: American Marketing Association.
Electronic resource.
Physical Description:xiv, 316 pages ; 24 cm.
Bibliography:Includes bibliographical references (pages 309-316).
ISBN:0585167915 (electronic bk.) :