Winning the marketing war : a field manual for business leaders /

Bibliographic Details
Main Author: Michaelson, Gerald A.
Corporate Author: NetLibrary, Inc
Format: eBook
Language:English
Published: Knoxville, TN : Pressmark International, 1995.
Edition:3rd ed.
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:xv, 282 pages : illustrations ; 23 cm.
Bibliography:Includes bibliographical references (pages 263-267) and index.
ISBN:0585102724 (electronic bk.) :