Winning at new products : accelerating the process from idea to launch /
| Main Author: | Cooper, Robert G. (Robert Gravlin), 1943- |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Reading, Mass. : [Great Britain] :
Perseus,
2001.
|
| Edition: | 3rd ed. |
| Subjects: |
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