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Winning at new products : accelerating the process from idea to launch /

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Bibliographic Details
Main Author: Cooper, Robert G. (Robert Gravlin), 1943-
Format: Book
Language:English
Published: Reading, Mass. : [Great Britain] : Perseus, 2001.
Edition:3rd ed.
Subjects:
New products.
Description
Item Description:Previous edition: Reading, Mass.: Addison-Wesley, 1993.
Physical Description:xiii, 425 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0738204633