APA (7th ed.) Citation

Cooper, R. G. (2001). Winning at new products: Accelerating the process from idea to launch (3rd ed.). Perseus.

Chicago Style (17th ed.) Citation

Cooper, Robert G. Winning at New Products: Accelerating the Process from Idea to Launch. 3rd ed. Reading, Mass. : [Great Britain]: Perseus, 2001.

MLA (9th ed.) Citation

Cooper, Robert G. Winning at New Products: Accelerating the Process from Idea to Launch. 3rd ed. Perseus, 2001.