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Data mining cookbook : modeling data for marketing, risk and customer relationship management /

Bibliographic Details
Main Author: Rud, Olivia Parr
Corporate Author: NetLibrary, Inc
Format: eBook
Language:English
Published: New York ; Chichester : Wiley, 2001.
Subjects:
Data mining.
Marketing > Data processing.
Customer services > Data processing.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:xxvii, 367 pages : illustrations ; 23 cm.
Bibliography:Includes bibliographical references (page 355) and index.
ISBN:0471437514 (electronic bk.)
9780471437512 (electronic bk.)