Loyalty.com : customer relationship management in the new era of Internet marketing /

Bibliographic Details
Main Author: Newell, Frederick, 1926-
Corporate Author: NetLibrary, Inc
Format: eBook
Language:English
Published: New York : McGraw-Hill, [2000]
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:xx, 325 pages ; 24 cm.
Bibliography:Includes bibliographical references (pages 306-317) and index.
ISBN:0071371478 (electronic bk.) :