New economy expression : redefining marketing in the multichannel age /

Bibliographic Details
Main Author:	Mercer, David, 1940-
Format:	Book
Language:	English
Published:	Chichester : Wiley, 2001.
Series:	New economy excellence series.
Subjects:	Electronic commerce > Management. Internet marketing.

Description
Physical Description:	ix, 274 pages : illustrations ; 22 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0471500089