APA (7th ed.) Citation

Nash, E. (2000). Direct marketing: Strategy, planning, execution (4th ed.). McGraw Hill.

Chicago Style (17th ed.) Citation

Nash, Edward. Direct Marketing: Strategy, Planning, Execution. 4th ed. New York: McGraw Hill, 2000.

MLA (9th ed.) Citation

Nash, Edward. Direct Marketing: Strategy, Planning, Execution. 4th ed. McGraw Hill, 2000.

Warning: These citations may not always be 100% accurate.