Latinos, Inc. : the marketing and making of a people /

Bibliographic Details
Main Author:	Dávila, Arlene M., 1965-
Format:	Book
Language:	English
Published:	Berkeley : University of California Press, [2001]
Subjects:	Hispanic American consumers. Market segmentation > United States. Hispanic Americans > Ethnic identity.

Description
Physical Description:	xv, 287 pages : illustrations ; 23 cm.
Bibliography:	Includes bibliographical references (pages 259-280) and index.
ISBN:	0520226690 (cloth : alk. paper) 0520227247 (paper : alk. paper)