Table of Contents:
  • The art of placemaking in entertainment development / Robert L. Ward
  • Making the creative real : a discussion with the leaders of Gensler's entertainment practice
  • The evolution of the movie theater / Warwick Wicksman
  • Entertainment and placemaking / Marty Borko
  • Designing the digital studio / Andy Cohen and Kevin Schaeffer
  • The sixth element : designing for customer experience / Jeff Henry and Michael Bodziner.