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Developing business strategies /

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Bibliographic Details
Main Author: Aaker, David A.
Format: Book
Language:English
Published: New York : J. Wiley, [2001]
Edition:6th ed.
Subjects:
Strategic planning.
Marketing > Management.
Description
Physical Description:xiv, 338 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0471064114 (cloth : alk. paper)