Cover Image

Global marketing /

Bibliographic Details
Main Author: Czinkota, Michael R.
Other Authors: Ronkainen, Ilkka A.
Format: Book
Language:English
Published: Fort Worth, Tex. : Dryden Press, [1996]
Series:Dryden Press series in marketing.
Subjects:
Export marketing.
Description
Physical Description:648 pages : illustrations (some color) ; 26 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:0030106494