Principles of global marketing /

Bibliographic Details
Main Author: Keegan, Warren J.
Other Authors: Green, Mark C.
Format: Book
Language:English
Published: Upper Saddle River, N.J. : Prentice Hall, [1997]
Subjects:

MARC

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100 1 |a Keegan, Warren J. 
245 1 0 |a Principles of global marketing /  |c Warren J. Keegan, Mark C. Green. 
264 1 |a Upper Saddle River, N.J. :  |b Prentice Hall,  |c [1997] 
264 4 |c ©1997 
300 |a xxi, 421 pages :  |b illustrations (some color), color maps ;  |c 26 cm. 
336 |a text  |b txt  |2 rdacontent 
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500 |a Revised edition of: Multinational marketing management. 3rd edition 1984. 
500 |a World maps on endpapers. 
504 |a Includes bibliographical references and indexes. 
650 0 |a Export marketing  |x Management. 
650 0 |a Export marketing  |x Management  |v Case studies. 
700 1 |a Green, Mark C. 
700 1 |a Keegan, Warren J.  |t Multinational marketing management. 
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952 f f |p ric  |a Texas A&M University  |b Rellis Campus  |c Joint Library Facility  |d Remote Storage  |t 0  |e HF1416 .K443 1997  |h Library of Congress classification  |i unmediated -- volume  |m A14828104265 
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