Principles of global marketing /

Bibliographic Details
Main Author:	Keegan, Warren J.
Other Authors:	Green, Mark C.
Format:	Book
Language:	English
Published:	Upper Saddle River, N.J. : Prentice Hall, [1997]
Subjects:	Export marketing > Management. Export marketing > Management > Case studies.

Description
Item Description:	Revised edition of: Multinational marketing management. 3rd edition 1984. World maps on endpapers.
Physical Description:	xxi, 421 pages : illustrations (some color), color maps ; 26 cm.
Bibliography:	Includes bibliographical references and indexes.
ISBN:	0137222998