Cover Image

Marketing management : an overview /

Bibliographic Details
Main Author: Lewison, Dale M.
Format: Book
Language:English
Published: Fort Worth, Tex. : Dryden Press, [1996]
Subjects:
Marketing > Management.
Description
Physical Description:xvi, 464 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0030981530