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The Brandmindset /

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Bibliographic Details
Main Author: Knapp, Duane E.
Corporate Author: NetLibrary, Inc
Format: eBook
Language:English
Published: New York, N.Y. : McGraw-Hill, [2000]
Subjects:
Brand name products.
Branding (Marketing)
Product management.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:xxiii, 277 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages 269-271) and index.
ISBN:0585210225 (electronic bk.) :