The observational research handbook : understanding how consumers live with your product /

Bibliographic Details
Main Author:	Abrams, Bill
Corporate Author:	American Marketing Association
Format:	Book
Language:	English
Published:	Lincolnwood, Il : NTC Business Books, [2000]
Subjects:	Consumer behavior > United States. Marketing > United States.

Description
Item Description:	At head of title: American Marketing Association.
Physical Description:	xxiv, 277 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references (pages 267-269) and index.
ISBN:	065800073X