Managing new products : using the MAP system to accelerate growth /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Chicago, Ill. :
Innovation Press,
[2000]
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| Edition: | 3rd ed. |
| Subjects: |
| Item Description: | Includes index. |
|---|---|
| Physical Description: | xv, 274 pages : illustrations ; 24 cm. |
| ISBN: | 0967781701 |