rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Preparing the marketing plan
  name:
    name part: Parmerlee, David.
    role:
      role term: creator
  type of resource: text
  origin info:
    place:
      place term: ilu
    date issued: 2000
    edition: New Edition.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xxiv, 223 pages : illustrations ; 28 cm.
  note: David Parmerlee.
  note: At head of title: American Marketing Association.
  subject:
    topic: Marketing
    topic: Management
  subject:
    topic: Strategic planning
  classification: HF5415.13 .P3248 2000
  classification: 658.8
  related item:
    title info:
      title: American Marketing Association marketing toolbox
  identifier: 0658001345
  identifier: 99052068
  record info:
    record content source: DLC
    record creation date: 991012
    record change date: 20151023084450.0
    record identifier: in00001621312