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Preparing the marketing plan /

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Bibliographic Details
Main Author: Parmerlee, David
Format: Book
Language:English
Published: Lincolnwood, Ill. : NTC Business Books, [2000]
Edition:New Edition.
Series:American Marketing Association marketing toolbox.
Subjects:
Marketing > Management.
Strategic planning.
Description
Item Description:At head of title: American Marketing Association.
Physical Description:xxiv, 223 pages : illustrations ; 28 cm.
ISBN:0658001345