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Developing successful marketing strategies /

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Bibliographic Details
Main Author: Parmerlee, David
Corporate Author: American Marketing Association
Format: Book
Language:English
Published: Lincolnwood, Ill. : NTC Business Books, [2000]
Edition:New ed.
Series:American Marketing Association marketing toolbox.
Subjects:
Marketing > Management > Data processing.
Description
Item Description:At head of title: American Marketing Association.
Physical Description:xvi, 198 pages ; 28 cm.
ISBN:0658001329