Integrated marketing communications /

Bibliographic Details
Main Author: Schultz, Don E.
Corporate Author: NetLibrary, Inc
Other Authors: Tannenbaum, Stanley I., Lauterborn, Robert F.
Format: eBook
Language:English
Published: Lincolnwood, Ill. : NTC Business Books, [1993]
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Item Description:Includes index.
Electronic resource.
Physical Description:xvii, 218 pages : illustrations ; 24 cm.
ISBN:0585140162 (electronic bk.) :