The customer revolution : how to thrive when customers are in control /

Competing on value : bridging the gap between brand and customer value /
by: Maklan, Stan
Published: (1998)

Brand asset management : driving profitable growth through your brands /
by: Davis, Scott, 1964-
Published: (2000)

American business, a two-minute warning : ten changes managers must make to survive into the 21st century /
by: Grayson, C. Jackson (Charles Jackson), 1923-
Published: (1988)

The essential Deming /
by: Deming, W. Edwards (William Edwards), 1900-1993
Published: (1991)

The new economics : for industry, government, education /
by: Deming, W. Edwards (William Edwards), 1900-1993
Published: (2018)

The Deming route to quality and productivity : road maps and roadblocks /
by: Scherkenbach, William W.
Published: (1986)

Out of the crisis /
by: Deming, W. Edwards (William Edwards), 1900-1993
Published: (2018)

Out of the crisis /
by: Deming, W. Edwards (William Edwards), 1900-1993
Published: (1986)

Kellogg on branding : the marketing faculty of the Kellogg School of Management /
Published: (2005)

Profits without production /
by: Melman, Seymour
Published: (1983)

The Competitive challenge : strategies for industrial innovation and renewal /
Published: (1987)

Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
by: Taylor, David, 1964-
Published: (2004)

The hybrid factory in the United States : the Japanese-style management and production system under the global economy /
Published: (2011)

What America does right : learning from companies that put people first /
by: Waterman, Robert H.
Published: (1994)

Warp-speed branding : the impact of technology on marketing /
by: Winkler, Agnieszka
Published: (1999)

Thriving on chaos : handbook for a management revolution /
by: Peters, Thomas J.
Published: (1987)

Brandscendence : three essential elements of enduring brands /
by: Clark, Kevin A.
Published: (2004)

Strategic brand management for B2B markets : a road map for organizational transformation /
by: Sarin, Sharad
Published: (2010)

Overpromise and overdeliver : how to design and deliver extraordinary customer experiences /
by: Barrera, Rick
Published: (2009)

Brand success : how the world's top 100 brands thrive and survive /
by: Haig, Matt
Published: (2011)

Brand royalty : how the world's top 100 brands thrive and survive /
by: Haig, Matt
Published: (2004)

The origin of brands : discover the natural laws of product innovation and business survival /
by: Ries, Al
Published: (2004)

Recovering from Success : Innovation and Technology Management in Japan.
Published: (2006)

Thriving on chaos /
Published: (1989)

Return on ideas : a practical guide to making innovation pay /
by: Nichols, David, 1967-
Published: (2007)

Work and pay in the United States and Japan /
Published: (1997)

Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity /
by: Aaker, David A.
Published: (2004)

The brand who cried "wolf" : deliver on your company's promise and create customers for life /
by: Deming, Scott
Published: (2007)

A risk-benefit perspective on early customer integration /
by: Kausch, Christoph
Published: (2007)

Rust to riches : the coming of the second industrial revolution /
by: Rutledge, John
Published: (1989)

The Brandmindset /
by: Knapp, Duane E.
Published: (2000)

Competing for customers and capital /
by: Cook, Victor J.
Published: (2006)

Grow the core : how to focus on your core business for brand success /
by: Taylor, David, 1964-
Published: (2013)

The infinite asset : managing brands to build new value /
by: Hill, Sam
Published: (2001)

No space, no choice, no jobs, no logo : taking aim at the brand bullies /
by: Klein, Naomi, 1970-
Published: (2000)

Why Johnny can't brand : rediscovering the lost art of the big idea /
by: Schley, Bill
Published: (2005)