Inside information : making sense of marketing data /

Bibliographic Details
Main Author:	Smith, David
Other Authors:	Fletcher, Jonathan
Format:	Book
Language:	English
Published:	Chichester ; New York : Wiley, [2001]
Subjects:	Marketing research. Marketing > Management.

Description
Physical Description:	xi, 260 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references ([253]-254) and index.
ISBN:	0471495433