One to one, B2B : customer development strategies for the business-to-business world /

Bibliographic Details
Main Author: Peppers, Don
Other Authors: Rogers, Martha, 1952-
Format: Book
Language:English
Published: New York : Currency/Doubleday, 2001.
Edition:1st ed.
Subjects:
Description
Physical Description:xix, 347 pages : illustrations ; 22 cm.
Bibliography:Includes bibliographical references (pages 319-337) and index.
ISBN:0385494092