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The marketing plan : how to prepare and implement it /

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Bibliographic Details
Main Author: Luther, William M.
Format: Book
Language:English
Published: New York : AMACOM, [2001]
Edition:3rd ed.
Subjects:
Marketing.
Description
Physical Description:xviii, 318 pages : illustrations ; 23 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0814471013