The new market leaders : who's winning and how in the battle for customers /

Bibliographic Details
Main Author:	Wiersema, Frederik D. (Frederik Derk)
Format:	Book
Language:	English
Published:	New York : Free Press, [2001]
Subjects:	Customer relations > Longitudinal studies. Consumers' preferences > Longitudinal studies. Consumers > Attitudes > Longitudinal studies. Marketing > Planning.