Cover Image

International marketing : consuming globally, thinking locally /

Bibliographic Details
Main Author: McAuley, Andrew
Format: Book
Language:English
Published: Chichester ; New York : John Wiley, [2001]
Subjects:
Export marketing.
International economic relations.
Globalization.
Description
Physical Description:x, 337 pages : illustrations, maps ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0471897442