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Understanding audiences : theory and method /

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Bibliographic Details
Main Author: Ruddock, Andy
Format: Book
Language:English
Published: London ; Thousand Oaks, Calif. : SAGE, 2001.
Subjects:
Mass media > Audiences.
Mass media > Influence.
Description
Physical Description:201 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages [182]-197) and index.
ISBN:0761963448
0761963456 (pbk.)