S.U.R.E.-fire direct response marketing : generating business-to-business sales leads for bottom-line success /

Bibliographic Details
Main Author: Kern, Russell
Format: Book
Language:English
Published: New York : McGraw-Hall, [2001]
Subjects:

MARC

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245 1 0 |a S.U.R.E.-fire direct response marketing :  |b generating business-to-business sales leads for bottom-line success /  |c Russell M. Kern. 
246 1 |a Sure-fire direct response marketing 
264 1 |a New York :  |b McGraw-Hall,  |c [2001] 
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300 |a xxii, 277 pages :  |b illustrations ;  |c 25 cm. 
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504 |a Includes bibliographical references (pages 263-265) and index. 
504 |a Includes webliographies (pages 259-261). 
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