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S.U.R.E.-fire direct response marketing : generating business-to-business sales leads for bottom-line success /

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Bibliographic Details
Main Author: Kern, Russell
Format: Book
Language:English
Published: New York : McGraw-Hall, [2001]
Subjects:
Advertising, Direct-mail.
Direct marketing.
Description
Physical Description:xxii, 277 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references (pages 263-265) and index.
Includes webliographies (pages 259-261).
ISBN:0658006223 (acid-free paper)