APA (7th ed.) Citation

Kern, R. (2001). S.U.R.E.-fire direct response marketing: Generating business-to-business sales leads for bottom-line success. McGraw-Hall.

Chicago Style (17th ed.) Citation

Kern, Russell. S.U.R.E.-fire Direct Response Marketing: Generating Business-to-business Sales Leads for Bottom-line Success. New York: McGraw-Hall, 2001.

MLA (9th ed.) Citation

Kern, Russell. S.U.R.E.-fire Direct Response Marketing: Generating Business-to-business Sales Leads for Bottom-line Success. McGraw-Hall, 2001.