The publicity handbook : the inside scoop from more than 100 journalists and PR pros on how to get great publicity coverage : in print, online, and on the air /

Bibliographic Details
Main Author: Yale, David R.
Other Authors: Carothers, Andrew J.
Format: Book
Language:English
Published: Chicago, Ill. : McGraw-Hill, [2001]
Subjects:
Description
Physical Description:xvi, 448 pages ; 23 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0844232424