APA (7th ed.) Citation

Yale, D. R., & Carothers, A. J. (2001). The publicity handbook: The inside scoop from more than 100 journalists and PR pros on how to get great publicity coverage : in print, online, and on the air. McGraw-Hill.

Chicago Style (17th ed.) Citation

Yale, David R., and Andrew J. Carothers. The Publicity Handbook: The Inside Scoop from More than 100 Journalists and PR Pros on How to Get Great Publicity Coverage : In Print, Online, and on the Air. Chicago, Ill.: McGraw-Hill, 2001.

MLA (9th ed.) Citation

Yale, David R., and Andrew J. Carothers. The Publicity Handbook: The Inside Scoop from More than 100 Journalists and PR Pros on How to Get Great Publicity Coverage : In Print, Online, and on the Air. McGraw-Hill, 2001.