Managing and marketing technology /

Bibliographic Details
Main Author:	Ford, David
Other Authors:	Saren, Michael
Format:	Book
Language:	English
Published:	London : Thomson Learning, 2001.
Subjects:	Technological innovations > Management. Product management.

Description
Physical Description:	xv, 230 pages : illustrations ; 25 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	186152594X (pbk.)