Cover Image

E-commerce /

Bibliographic Details
Main Author: Rayport, Jeffrey F.
Other Authors: Jaworski, Bernard J.
Format: Book
Language:English
Published: Boston : McGraw-Hill/Irwin MarketspaceU, [2001]
Subjects:
Electronic commerce.
Internet advertising.
Internet marketing.
Description
Physical Description:xxxv, 420 pages : illustrations ; 26 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:0072465212 (alk. paper)